Black Rose Coffee Dots and Colors Explained!
Whether you’re a regular Black Rose coffee drinker, or this is your first time on the site, you have seen the colorful dot labels we use to identify the various coffees on our menu.
Clemmy’s Decaf has its own signature Black&White look, representing the ink-on-paper aesthetic I love so much. Medialuna, my signature Half-Caff creation, is uniquely two-tone, to represent the two beans used in the blend, and the duality of caffeinated and decaf coffee. Afternoon Delight and Aurora dots are the Portland sky on a summer afternoon and at sunset.
But most importantly - Black Rose’s 4 primary colors are Orange, Green, Yellow, and Blue. But why? Did you know they actually mean something?! I don’t broadcast it too much, but one of the main influences in my life is the city of Montréal, Québec. It’s the only other place (besides Portland) that I call “home”, and there’s no way I wasn’t going to sneak a Montréal reference or two into Black Rose Coffee!
The 4 primary Black Rose colors represent the 4 lines of the Montréal Métro (subway), and our the of dots is a reference to the Métro’s use of colored dots to indicate different lines in stations.
First - The Orange line: The Métro’s longest and most heavily-used line. The people’s train that carries folks from residential neighborhoods into the downtown business core. Black Rose Coffee uses the Orange dot to represent an ode to the Everyday Drinker coffee you rely on to get you there in the morning.
Next - The Green line: Connecting one of the city’s largest parks to it’s landmark Olympic park and stadium via Montréal’s Golden Square Mile and Place-des-Arts theater district, the Métro’s Green is where you go on special occasions. It was the perfect choice to represent my Roaster’s Special, the fancier stuff.
The Yellow line does one thing: it blends. Some take it every day, but it’s anything but ordinary. Connecting the city’s South Shore to it’s busiest station via an island that’s home to the Casino de Montréal, the Canadian Grand Prix, and La Ronde amusement park, the yellow line is vital to a cohesive train network like blends are to a coffee menu. Black Rose Coffee is all about bringing greatness together, and if you see the yellow dot, you know you’re getting in the mix!
Finally, and never to be forgotten, is the Blue line. Running on the opposite side of Mount Royal from downtown. No tourist attractions or glitzy shopping, but without this vital line, you would have so much trouble avoiding the busiest parts of the city to get across town. Thousands of people ride the Blue, and if you didn’t know it connects the city’s best deli with it’s famous outdoor market, now you know. The Blue is for the love and the necessity of Decaf. Decaffeinated coffee gets no respect out there and yet, so many coffee lovers simply can’t drink caffeine, or as much. It’s as much coffee as any, like how the Blue line is as much the Métro as the Green. Unlike Montréal, who made the Blue wait till last to get it’s new train cars, and still won’t extend it to link vital neighborhoods, Black Rose Coffee focuses on Decaf and gives it the love and respect it deserves. Black Rose’s menu sports 4 absolutely delicious, award-winning decaffeinated coffees AND I created a signature Half-Caff that won a medal up against “regular” coffee. If caffeine isn’t your thing, but you love coffee- take the Blue line!
ENJOY :-)
Moose
p.s. There’s a Black Dot, too. Like Black Label, It’s top-shelf and rare. I always choose the most interesting, and often high degree-of-difficulty beans to bring you a unique and delicious experience. Rotates frequently. Quantities always limited!
Sunnyside’s Coffee
Black Rose Coffee is your neighborhood roaster
Our coffee is roasted in the Sunnyside neighborhood of Southeast Portland, Oregon. We take a lot of pride in delivering fresh coffee across our city, but nothing is better than walking an order over to one of our neighbors.
In December, 2022, the Sunnyside Neighborhood News invited Black Rose to sit down and talk about what it means to be a neighborhood small-batch coffee roaster. The article ran in the February, 2023 edition. You can read it via this link!!
5 Myths About Coffee
Dark Roast = More Caffeine
What is “strong” coffee? For centuries, coffee as we know it has been roasted to dark and oily, associating coffee with a rich, intense brew that we drink in shots for a jolt of energy, or add fats and sugar to round into a pleasant drinking experience. It’s strong coffee flavor alright. But it’s actually less caffeinated than….light roast!
Fact is, the darker you let coffee roast, the more of its caffeine-containing oil is burned off. Beans appear oily, but there is less material inside the bean. However, dark roast is less acidic than light and features familiar inviting, roasty flavors.
2. Fine Grind = Stronger Flavor
One of the first lessons I learned about brewing the perfect cup of coffee were the “4 ‘T’s’” (“four tees”): Time Temperature Turbulence and Texture. Each brewing method has its own parameters, but none are more important than the grind. There is a right place and time for all grinds, from coarse to powder fine.
Drip brewers, pour overs, and French presses need heated water to steep in coffee as it drains into the carafe or gets plunged. It needs a coarser grind.
Espresso machines use superheated water to create pressure and extract coffee from the grounds. It needs a fine grind. If you’re extracting manually with an AeroPress or the like, water needs to flow through the filter and pulling your coffee will be extremely difficult with powdery grinds. Manual espresso requires a more coarse grind than mechanical espresso.
3. A Pound = 16oz
Roasted coffee is significantly different from the green beans that arrive at the roaster. For one, green beans are raw. Fresh picked coffee beans, even after drying and processing, still contain a lot of their original moisture.
As the beans heat up, the processes of drying and puffing begins. No matter when in the roasting process beans are released, weight has been shed. This depreciation is a fact of life in the coffee roasting world. Artisan coffee, which costs more to source than large, commercial coffee, tends to compensate for depreciation by calling 12oz “a pound”. Black Rose uses grams and kilograms - not to be snobbish - but to politely offer an alternative to depreciated pounds.
Our 350g bag is similar to the 12oz bags you’ll find on store shelves. If you want more, 500g is more than a real pound (454g) and…kilos are 2.25 real pounds.
4. Tasting Notes = Added Flavor
Early on, Black Rose’s website used visuals of the various flavor notes present in the different offerings on our menu. Black Rose featured a Costa Rican coffee at the time which featured, among others, notes of lemon, and its profile included a picture of a juicy lemon cross-section.
Then, a customer asked me a fateful question that helped change my perspective on coffee roasting and opened my eyes to the essence of what bringing out flavor is all about: So, when do you add the lemon?
The answer to this question is as complicated as it is simple: I don’t.
Beans are roasted in the country of origin and flavor notes are assigned before they go to market. I review these flavor notes to chose coffees that fit the Black Rose taste profile you love. It’s up to me as a roaster, the equipment, and technique to appropriately bring out flavor notes.
After you brew your coffee, go ahead, add whatever flavor you like!
5. Fresh Coffee = Roasted Today
Freshness is all about time. Usually, it refers to the idea that the less time between harvest or preparation, the better the product. Not with coffee, green or roasted.
Green coffee is itself dried and processed, then bagged in a climate-control polymer bag called GrainPro, and/or in traditional burlap. Proper transportation and storage conditions can keep green coffee “fresh” for months or years. It will be months from when the beans are harvested until they go to market, and longer still until it is roasted.
Then, there’s fresh roasted coffee. Once released from the roaster, residual heat continues to cook the bean for hours, up to a day! Beans continue to release gas after cooling, which is where the flavor develops. This curing process is called “off-gassing”.
It’s not that you can’t grind and brew coffee straight out of a roaster’s cooling tray, it just won’t have all of its flavor yet. The peak of fresh flavor in coffee is about 7 days after roasting!
Black Rose roasts in small batches to deliver the most flavorful coffee possible
Whichever Way You Roast It
Why is one coffee roasted medium, another dark roast and another light?
What happens when coffee is roasted to a different temperature?
It’s all about flavor
Coffee is grown all over the world, in uniquely different terrains, and there are numerous plant varieties. Coffee processing ranges, both regular coffee and decaf from traditional, low-tech methods to commercial washing. Before green coffee goes to market, it is batch-roasted and cupped (tested) locally.
Whichever way you roast them, all coffees are beans.
Purveyors of green coffee provide detailed flavor profiles of each bean offered. It’s up to the coffee roaster to select beans with their desired flavor profiles, and then aim to recreate delicious-sounding words into flavorful, aromatic reality.
It’s not that one bean needs to be roasted to one specific temperature in order to be “done”, more that we aim to bring out specific flavors, which manifest based on roasting time, temperature, and technique.
Light roast highlights delicate fruit and floral profiles
Like blueberry, jasmine, kiwi, melon, orange
Dark roast brings out caramelized sweetness, chocolate, and roasted nuts
But there’s milk chocolate, baker’s chocolate, dark chocolate, cacao nib. There’s peanut, almond, walnut, brazil nut, hazelnut…it’s all in the bean, and it’s all up to the roaster to make it happen.
Black Rose has been obsessed with coffee from India for years. When we finally got a hold of India Karu Nadu Highlands, it was so good we had to offer it 3 distinct ways: Light, Dark, and Espresso Blend. The bean’s profile makes this possible. Sweet and toasty with chocolate chip cookie goodness as light roast, and caramelized, roasty and bittersweet like fresh baked banana bread as dark.
Black Rose makes it delicious, whichever roast you choose!
Decaf is Coffee
It all begins with an idea.